Description

Job Description

Baltimore Ravens

Head of Corporate Communications

Dept: Marketing

Reports to: Sr. Director, Brand Strategy & Advertising

Collaborates with: Communications & Media teams

The Head of Corporate Communications is responsible for shaping, articulating and amplifying Ravens business narratives through both owned and earned media outlets. Sitting within the Marketing Department, and working in close collaboration with the Communications and Media teams, this individual will play a critical role in crafting the organization's voice for non-football initiatives, coordinating message strategy and driving storytelling around business growth, fan experience, community engagement, sponsorships, and culture to elevate the Ravens brand locally, nationally and in select international markets.

The role requires building relationships with internal stakeholders, external business focused media, influencers, in partnership with internal resources, and government affairs personnel, assisting in managing crisis communications, while measuring the impact of all communication initiatives. Working largely independently but in loc step with internal stakeholders is a key to success in this newly created role.

The ideal candidate is a dynamic communicator who thrives at the intersection of marketing, PR, and brand strategy.

Key responsibilities

• Strategic Communications Planning: Develop and execute an integrated corporate communications strategy that supports the organization's business goals, marketing objectives, and brand strategy. Align with Brand & Advertising team's promotion schedule and coordinate with Marketing, Corporate Partnerships, Ticketing, Corporate Partnerships, Community Relations and Communications staff to determine priorities and ensure timely and consistent messaging across owned and external platforms.

• Story Creation: Lead the creation of compelling business-focused narratives highlighting the team's business impact, brand initiatives, fan engagement efforts, fan experience, events and corporate partnerships. Work with Brand & Advertising team to develop collateral materials; write and edit press releases, articles, media advisories, speeches, and other high-level communications materials. Organize underlying data to support those narratives.

• Media and Public Relations: Collaborate closely with the Communications team to manage media outreach for business-related stories, sponsorship announcements, events, and organizational milestones. Oversee business media relations, manage inquiries, cultivate relationships with media outlets, journalists and other key media contacts, and proactively secure coverage of organizational initiatives. Serve as a spokesperson when needed and coordinate media appearances for appropriate executives and personnel when appropriate. Work with internal stakeholders to stage press conferences and media events as warranted.

• Executive Communications: Act as a trusted advisor and partner to senior executives, managing their overall business messaging, and developing their media presence by crafting talking points, speeches, and key messages for public appearances and media opportunities.
• Digital Communications: Partner with Ravens Media to determine what digital channels will best support campaigns and initiatives. Where appropriate, develop articles, social media content, and other digital communications to support those campaigns and initiatives. Work together on strategic business communications plans and activations.
• Crisis management: Be prepared to support the Communications team as needed to respond to crises and challenging situations professionally and quickly.
• Team leadership/Management: Lead and manage the business communications function, build cross functional teams for support and work with external agencies when needed. Lead internal staff meetings with stakeholders to develop communications plans and content. Participate in cross-functional collaboration meetings to ensure communications needs/strategies/plans are aligned.
• Story mining: Collaborate with multiple departments in developing storylines and explore creative ways to amplify their key programs to drive the Ravens broader strategic initiatives, including but not limited to, business initiatives, brand initiatives, fan development, community engagement and non-football player initiatives.

• Measurement & insights: Develop key performance indicators and reporting frameworks to measure communication impact and brand perception.

Required skills and qualifications

• Bachelor's or Master's degree in Communications, Journalism, Public Relations, or a related field.
• Extensive experience (10+ years) in corporate communications, public relations, and media relations.
• Experience serving as spokesperson for television, radio, print and other news outlets
• Proven experience developing and managing large-scale communication campaigns.
• Strong experience with digital communication tools and social media platforms.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• Strong interpersonal skills, with the ability to collaborate across different departments and work effectively with senior leadership.
• Experience in measuring and reporting on the effectiveness of communication initiatives.
• Experience placing and developing content and stories in various media outlets.

Salary and Benefits:

• Range: $110-150k
• Company-paid health insurance, including health and vision. Dental insurance also provided with minimal employee contribution
• Competitive 401(K)
• Paid time off to include 3 weeks of vacation and 5 personal/sick days

Application Process:

To be considered for this position, applicants must complete the online application, submit a resume and cover letter. Any applications that are missing the required information will not be considered.

As an equal opportunity employer, we consider candidates from all backgrounds and identities. We encourage individuals from all ethnicities, sexual orientations, gender identities, socio economic status, as well as military veterans and individuals with disabilities, to apply.

This role is subject to potential future modifications based on departmental needs and industry changes.