Description

What makes this a great opportunity?

Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World's Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.

As a Summer Intern, you will have the chance to work closely with our team of experts and gain hands-on experience in various aspects of our business. Whether it's assisting with customer service, participating in wine tastings, or supporting marketing initiatives, you will have the opportunity to make a real impact and contribute to the success of our company.

Role Responsibilities

This internship provides an opportunity to explore a broad range of alcoholic categories, from ready-to-drink products to premium whiskies. You will gain hands-on experience in market research and learn how marketers develop through-the-line campaigns that captivate and engage consumers. The scope of this internship encompasses, but is not limited to, the following:

• Supporting the implementation of marketing initiatives across various platforms
• Deep-dive into market researches to identify key trends and consumer insights
• Assist in cross-functional teams communicate to ensure consistent brand messaging and effective communication strategies

Besides these daily work, you will also be involved in the following projects:

• Enhancing Brands' Online Presence Through Digital Marketing

In the contemporary marketing landscape, digital marketing plays an integral role in driving successful brand strategies. Our use of social media is pivotal; it offers a vibrant platform for engaging interactions with our target audience and broadening the reach of our brand narrative. This project presents a distinctive opportunity to both learn from and contribute to our digital marketing efforts, strengthening audience connections. The scope encompasses content curation, community engagement, analytics and reporting, as well as campaign support.

• Experiential Marketing

Experiential marketing is a powerful strategy that immerses consumers in memorable brand experiences, creating strong emotional connections and enhancing brand loyalty. This project involves assisting in the planning and execution of these events, bringing fresh perspectives and innovative ideas. The role may involve coordinating logistics, supporting social media and promotional activities, and gathering feedback to measure the campaign's impact.

Qualifications

• No specific educational background is required but must demonstrate a passion for marketing, evidenced by personal projects, internships, or relevant coursework
• Proficiency in English is preferred
• Good communication skill: Strong written and verbal communication abilities to craft compelling messages and collaborate with team members effectively.
• Attention to Trends: Keen awareness of current marketing trends and the ability to suggest how they can be integrated into campaigns.
• Initiative and Creativity: Proactively generate innovative ideas and solutions that can enhance marketing campaigns and engage audiences uniquely.
• Attention to Detail: Exhibit precision in executing tasks, from data entry to campaign coordination, ensuring accuracy and quality in all marketing activities.
• Ability to manage multiple tasks
• Fan of Suntory Global Spirits alcoholic beverages
• Basic understanding and commanding skills of internet and software programs such as e-mail, Excel, PowerPoint and Word