Description

Summary

Job Purpose:

Responsible for leading the marketing initiatives, programming and select brand partnerships within Thompson Dallas Marketing Department; to maximize engagement and reach to achieve annual revenue goals.



Duties and Responsibilities:

Digital Marketing

• Work with Sales and Revenue departments closely in order to understand pain-points of the business and areas for growth and opportunity within the rooms and F&B business. Identify revenue needs, then collaborate with the Brand Creative teams to create engaging content and original promotional campaigns, in turn, helping increase the likelihood of efficient conversion rates

• Oversee the strategy and execution of Thompson Dalla's paid digital efforts (PPC, SEO, Paid Social Media, Google Hotel Ads, etc.) into new markets with a focus on, but not limited to, EMEA and APAC regions with assistance from The Lifestyle Group, Hyatt's corporate office.

o Including cross platform awareness and mobile opportunities.

o Understand Google Ads, Meta, SEM, SEO and social media advertising etc.

o Manage channels to maximize ROI

o In general - have strong understanding of digital media and advertising + bring new ideas to the table to drive business forward
• Work with field marketing and digital agency of record and partner with them in driving these efforts on an executional level with strategic oversight.
• Ensure paid targeting segments are consistently being refreshed to reach new eyes globally in way that properly represents the Thompson brand .
• Set goals and track performance on a weekly and monthly basis to maintain a healthy rate of growth across our key KPIs including but not limited to: website traffic, impressions, leads and corresponding revenue

• Ability to analyze KPI to discover best practices and shift efforts accordingly.
• Manage email and promotional calendars with support from Marketing Coordinator for all hotel specific email communications.
• Work with GEM and Operations to support and monitor online review and respond to guest feedback to ensure excellent reputation management.
• Where necessary feed into the structure and content of the website when relating to revenue driving initiatives.

Partnerships & Barter Agreements

• Discover new & nurture existing relationships with local and global partners that introduce the hotel or F&B outlets to new audiences. Build a cultural calendar of the year with consistent programming to reach your properties KPI's (Valentines Day, Fashion Week, Music Festivals, Restaurant Week etc.)
• Oversee the partnership agreement process for partnerships and manage deliverable terms.
• Field and analyze ROI and value for new events and partnership requests and evaluate annual partnerships results to adjust YoY to maximize continued ROI.

Leadership and Project Management

• Communicate and educate all hotel and brand initiatives and announcements to the property.
• Generate comprehensive recaps for key marketing initiatives to be shared with the corporate office, property, and ownership teams.
• Lead and manage on property PR agencies for the hotel awards, brand awareness, influencer programs and any F&B initiatives.
• Offline Marketing: Have a good understand of physical collateral and it's needs and suggest where this might be needed
  • Suggest any printed collateral updates or marketing such as in-room flyers, postcards, F&B add-ons etc.
  • Assist with one-off event collateral.
• Lead lifestyle, F&B and room photoshoots / video shoots in support and approval needed from the Art Director of The Lifestyle Group, Hyatt

Qualifications

Qualifications, Knowledge and Skills

• 4+ years' Marketing experience.
• Outstanding communication skills in English, both written and verbal.
• Computer proficient.
• Act with integrity & confidence; our reputation is paramount to our success.
• Ability to manage change effectively.
• Ability to deliver high and consistent service standards.
• Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.
• Flexibility to work a varied schedule, which may include weekends and holidays .

Physical Requirements

• Move, lift, carry, push, pull, and place objects weighing 15 lbs. Without assistance.
• Requires grasping, writing, standing, sitting, walking, repetitive motions, bending, climbing, listening and hearing ability and visual acuity.
• Stand, sit, or walk for an extended period of time or for an entire work shift.
• Reach overhead and below the knees, including bending, twisting, pulling, and stooping.
• Remain in stationary position for extended periods of time.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time. This job description reflects the job content at the time of writing and will be subject to periodic change in light of changing operational and environmental requirements.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor. This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.

Due to the nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel which may include overtime, weekends and holidays. The employee will carry out any other duties as are within the scope, spirit and purpose of the job as requested by their supervisor.

The employee will actively follow The Standard policies and will maintain an awareness and observation of Fire and Health & Safety Regulations.