Description

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.

About the Role

This role is critical in accomplishing impactful shopper marketing strategies. It involves working closely with retail partners, sales teams, and internal collaborators to drive shopper engagement and conversion at the point of purchase. You will ensure they have all the insights; growth drivers and tools they need to deliver stellar execution of our commercial plan to shift consumer and shopper behavior to achieve Diageo's financial and market share ambition. You can demonstrate your strategic competence in a multifaceted environment. If you are looking for a commercial role with significant business impact, this one is for you!

Top Responsibilities:

• Activation Excellence: Implement shopper marketing initiatives in-store, in outlets and online, ensuring timely delivery of campaigns that align with brand strategy and retailer needs.
• Seamless toolkit deployment: Adapt and customize global or regional shopper marketing toolkits to suit local market nuances and retailer-specific requirements.
• Shopper-Focused POS Implementation: Manage the deployment of point-of-sale (POS) materials, on trade POS tools, and experiential activations to engage shoppers effectively.
• Collaboration with Retail Partners: Act as the main liaison between the company and retail partners, ensuring alignment on goals and execution plans.
• Performance Monitoring: Measure the efficiency of campaigns using important metrics (e.g., sales uplift, shopper engagement), and provide actionable insights for continuous improvement.
• Budget Management: Ensure efficient use of shopper marketing budgets, delivering cost-effective campaigns that drive impact.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're

supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application