Description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
Professional

All Job Posting Locations:
Shanghai, China

Job Description:

Position:PM

Key Responsibilities

1. Marketing Strategy & Brand Management

Develop and execute comprehensive marketing strategies for assigned brands in alignment with overall company objectives.

Lead brand management initiatives to enhance brand awareness, strengthen market positioning, and build long-term customer loyalty across product portfolios.

Monitor market trends, industry developments, and product performance to identify growth opportunities and continuously optimize strategies through competitive intelligence.

2. Stakeholder Collaboration & Communication

Maintain regular communication with global, regional, and corporate marketing teams to ensure alignment of strategies and execution plans.

Build and maintain strong partnerships with internal and external stakeholders, including cross-functional teams, to effectively plan, execute, track, and optimize initiatives.

Coordinate workflows between creative development teams and technical implementation teams to ensure efficient project delivery.

3. Medical Engagement & Scientific Communication

Engage with Key Opinion Leaders (KOLs), academic institutions, and industry experts to strengthen product positioning and credibility.

Communicate product-related information to healthcare professionals in compliance with regulatory standards.

Collaborate with healthcare professionals to support the rational and appropriate use of pharmaceutical products.

4. Market Insights & Lifecycle Management

Collect, analyze, and provide feedback on clinical usage, product performance, adverse events, and unmet clinical needs to support lifecycle management.

Translate insights into actionable strategies to enhance product value and address evolving market demands.

5. Innovation & Project Execution

Drive innovation by developing new ideas, programs, and solutions in a fast-paced and dynamic environment.

Stay up to date with emerging technologies, digital tools, and design trends to enhance marketing effectiveness and customer engagement.

6. Compliance & Quality Assurance

Ensure all activities comply with applicable Standard Operating Procedures (SOPs), HCC (Healthcare Compliance) requirements, and regulatory guidelines.

Champion quality, compliance, and ethical standards in all business operations and engagements.

Job Requirements and Employment Conditions

University/bachelor's degree in medicine, pharmacy, or related majors

At least 5 years of pharmaceutical experience.

Strong strategic thinking and analytical skills.

Excellent English and Chinese communication skills.

Ability to work independently, manage projects, and collaborate across teams.

Complete the onboarding process and all required job-related training programs in accordance with company requirements, and successfully meet the assessment standards.

Within 30 days of employment, cooperate with the company to complete and pass the registration/filing requirements under the Administrative Measures for Medical Representatives.

Within 60 days of employment, apply for and obtain a China Merchants Bank corporate credit card for the payment of business travel and related expenses.

Required Skills:

Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility